Saunders

Project Info

Saunders (previously Saunders Electric) has been providing reliable portable power for Live broadcasts and Hollywood productions since 1952. They approached us knowing that they were in need of a website update, and potentially an entire rebrand strategy. Since they are so highly skilled and technical, the old site had pertinent information but didn’t speak to the correct audience.

Our goal was to craft a brand that clearly displayed the quality and professional nature of Saunders and then restructure their site to more adequately convey information at a glance to nurture sales leads. In our discovery, we found that sales reps and event organizers are more likely to be in search of their services, not other engineers. Our answer was to make the new site extremely easy to navigate and still provide layers of information should a user require it.