Project Description
Pro-gard
WordPress/WooCommerce conversion with a focus on ease of use and navigation. Product organization and overall site restructuring to allow sales reps the ability to use quickly as a sales tool.
Details
Creative Direction
UI/UX
Content Strategy
Wireframes/Mockups
WordPress/WooCommerce Development
Project Info
Pro-gard provides law enforcement products designed to protect and perform on the open road and during prisoner transport. Although they do have products present on the site, they do not provide purchase options through the site itself. It serves mainly as a sales tool and to display product information for interested buyers.
Our main goal with the new site was to organize how products are grouped/displayed and also provide accessibility to resources (such as videos and PDFs). Through collaborative whiteboard sessions with the client we were able to reform the structure and navigation of the site and then apply that into the design phase where we focused on the visual details.
Roles:
Creative Direction
Content Strategy
UI/UX
WordPress Development
WooCommerce Integration
